While the innerwebs are all a-Twitter with the fact that American Idol voting at 1-866-IDOLS13 hooks up to a phone sex line, American Idol fans are getting all excited about the iPhone App that brings fresh American Idol videos for $1.99. Each week, the iPhone app will stream exclusive American Idol videos, many of which will be done in a confessional nature and will take you into the Idol world.
Implications - Consumers are constantly looking to seek out more information on their favorite figures in the media. Products integrated with certain popular characters are appealing to those who desire a deeper connection to those they watch on television or the big screen. Companies trying to increase their appeal on the modern market could focus on this when creating their items.
Stats for iPhone Confessionals
Trending: Older & Chilly
Research: 6,073 clicks in 376 w
Interest: 4 minutes
Concept: IPhone Confessionals
Related: 64 examples / 49 photos
Segment: Females, 12-35
Comparison Set: 23 similar articles, including: 34 modern voting innovations, 18 kanye west branding lessons, and prime-time product placement.
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