The JAVOedge Case Promises Better iPad Protection
Priced at $39.95, the JAVOedge case is said to rival Apple's own.
Implications - In the last few years, the prevalence of tablets and smartphones have made it abundantly clear that the way we communicate has changed. A company can capitalize on this by creating exclusive smartphone/tablet additions or ways that consumers can use their smartphones/tablets to connect with the company's products. By showing consumers that the company has adapted to changing market movements, the brand establishes itself as one on the forefront of contemporary pop culture.