To mark the launch of its new online investment service, Click & Invest, Investec launched a pop-up 'Click and Investaurant' to help diners understand the level of risk they would be comfortable in taking.
At the Click and Investaurant, risk-takers have the chance to order menu items like crocodile and crispy crickets, squid ink cod, rabbit and wild nettles, or burgers for those with a low risk tolerance. As Jane Warren, CEO of Click & Invest, says: "with Click & Investaurant we have been able to create an innovative concept for people to explore their appetite for risk while tasting some delicious dishes."
Following a meal, attendees have the chance to try out the online platform via tablets and use a slider to determine "how much you'd like to invest."
Why This Trend Is Growing
- Pop-up Investment Eateries
- Pop up eateries that help stock trading amateurs to explore their appetite for risk while tasting some delicious dishes.
- Experience-based Investing
- Some investors are looking to experience-based services, providing an opportunity for brands to explore the integration of investment services with experiential elements.
- Investment Gamification
- Gamified investment experiences that combine fun activities and educational elements provide a disruptive opportunity for brands to reach young investors.
Industries Being Reshaped
- Food and Hospitality Industry
- The Food and Hospitality industry can offer investment options for customers as well as creating experience-based investment possibilities.
- Fintech Industry
- The FinTech industry can develop gamified investment experiences to make investing entertaining and user-friendly, especially for younger investors.
- Marketing Industry
- The marketing industry can create interactive campaigns including experience-based investing to reach audiences in a novel approach.
