Interconnection Light Projection Show by Limelight
Joey Haar — October 13, 2016 — Art & Design
Limelight is an art collective that specializes in projections, and its new 'Interconnection' exhibition is the collective's biggest project yet. The installation projected a series of hypnotic graphics on the Parliament Building of Romania's facade for the iMapp Bucharest International Video Mapping Competition, where it won first prize.
The Romanian parliament building is the third largest in the world, with a 23,000 square meter surface. To cover this gargantuan area, Limelight used projection mapping, known as spatial augmented reality, allowing them to project immersive 3D videos across the complete structure.
The installation required the use of 104 synchronized video projectors bathing the entirety of the Parliament Building of Romania in over 1 million ANSI lumens. The patterns in the video projections include eerie techno images mixed with organic and biological motifs.
The Romanian parliament building is the third largest in the world, with a 23,000 square meter surface. To cover this gargantuan area, Limelight used projection mapping, known as spatial augmented reality, allowing them to project immersive 3D videos across the complete structure.
The installation required the use of 104 synchronized video projectors bathing the entirety of the Parliament Building of Romania in over 1 million ANSI lumens. The patterns in the video projections include eerie techno images mixed with organic and biological motifs.
Trend Themes
1. Projection Mapping - Disruptive innovation opportunity: Develop advanced projection mapping techniques for large-scale architectural installations in public spaces.
2. Spatial Augmented Reality - Disruptive innovation opportunity: Create immersive 3D video experiences using spatial augmented reality technology in various industries like entertainment, marketing, and education.
3. Hypnotic Graphics - Disruptive innovation opportunity: Craft mesmerizing graphic patterns for video projections that blend artistry with technological advancements, appealing to the visual senses of consumers in advertising and entertainment.
Industry Implications
1. Architecture and Design - Disruptive innovation opportunity: Explore the integration of projection mapping technology into architectural designs to enhance the visual experience of buildings and public spaces.
2. Entertainment - Disruptive innovation opportunity: Revolutionize the entertainment industry by incorporating spatial augmented reality technology to create unforgettable immersive experiences for audiences in live performances and events.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize projection mapping and hypnotic graphics to captivate consumers and deliver impactful brand messages through visually stunning advertising campaigns and experiential marketing activations.
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