The Interactive Lexus Print Ad Brings Pages to Life

By: Gil Haddi - Published: Oct 13, 2012 • References: lexus & adverblog
See the Lexus ES 2013 in action when you use your iPad with the interactive Lexus print ad.

Featured in the October 15th issue of Sports Illustrated magazine, the ad looks like a picture of the car with the words "Introducing a stunning feat" written on a simple white background. However, once you put your iPad behind the page, dim the lights and press play, the car suddenly comes to life.

The car glows and glints in the sunshine, the wheels turn and the engine growls as the car starts speeding down the street, all on the page in front of you. The sound and lighting effects create the illusion of movement as fireworks explode in the background of the exciting and interactive Lexus print ad. Stats for Tech-Infused Car Campaigns Trending: Older & Average
Research: 567 clicks in 189 w
Interest: > 3 minutes
Concept: Interactive Lexus Print Ad
Related: 56 examples / 43 photos
Segment: Males, 12-55+
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