Working with the general color scheme of purple, blue and yellow, the One Plus Partnership design studio turned Insun Lotte Cinema into a fun racetrack-styled experience.
Garnering all of the excitement of the race and the thrill of the chase, the theater features a pretend racecourse that runs throughout the cinema, with colorful lines running across to demonstrate speed. Wacky animal silhouettes make the scene picture-perfect, with creatures such as bears, dinosaurs, camels and more getting in on all of the fun.
The very minimalist shapes and the perky color palette make for an inviting atmosphere at the Insun Lotte Cinema, especially with such a playful theme that both young children and grown adults alike can enjoy and get excited about.
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Research: 1,325 clicks in 155 w
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Concept: Insun Lotte Cinema
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Segment: Neutral, 12-55
Comparison Set: 35 similar articles, including: cube-conscious theaters, french film fashion, and cinematically inspired art pieces.
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