Innocent drinks are encouraging the Brits to make the most of the great outdoors this summer. They've developed a Bingo card synched with their brand values, which apparently presents an interesting challenge for the competitive consumer....
Implications - Advertising like this is appealing to consumers because it's both interactive and interesting. Because it incorporates some kind of challenge or task, viewers are more likely to take the time to decipher its meaning and scope out what it is trying to achieve. By making consumers complicit in their own seduction, ads like this are less likely to be forgotten, overlooked or ignored. That is ultimately the truest test for an effective advertisement.
Innocent Drinks Summer Bingo
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