Fresh is launching its first-ever influencer collab by teaming up with beauty vlogger and LGBTQ activist Ingrid Nilsen.
The new 'Fresh x Ingrid Nilsen Sugar in the City Lip Treatment' is the latest addition to the brand's lip treatment lineup, which already includes 14 sweet shades. The new product combines Fresh's Sugar Advanced Therapy Lip Treatment with a rich rich berry tint, which is perfect for fall. The Sugar Lip Treatment colors are also buildable, so you can darken the blackberry color with a few extra swipes across the lips. According to Nilsen, the shade was inspired by New York City and the life Nilsen dreamed of as a kid. Even the packaging is an ode to the city with a cartoon outline of the New York City skyline.
Image Credit: <i> Fresh.</i>
Key Themes Behind This Trend
- Influencer Collaborations
- Companies are partnering with influencers to create unique and personalized products that resonate with consumers.
- Buildable Lip Products
- Lip products that offer buildable color allow consumers to customize their look and experiment with different shades.
- City-inspired Products
- Products that pay homage to cities and their unique cultures continue to be popular among consumers.
Where This Applies
- Beauty and Personal Care
- Beauty companies are partnering with influencers to create products that appeal to a wider audience and stand out in a crowded market.
- Fashion
- Fashion brands can take inspiration from cities and their cultural influences to create unique and on-trend collections.
- Tourism and Travel
- Cities and their unique characteristics can be used to market and promote travel destinations to consumers.
