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Interloping Makeup Photography

Inge Grognard Subverts Beauty Standards in Her Work

— April 16, 2014 — Fashion
Inge Grognard works her magic behind the scenes of the fashion world, but that doesn't make her any less important than those in the forefront. Actually, the idiosyncratic makeup artist has played an integral role in the work of designers such as the iconic Antwerp Six. For its latest issue, Dazed Digital has dedicated a feature to her unconventional makeup stylings.

Gorgnard has made a career of challenging definitions of beauty in her work; the face is her blank canvass, and she often treats it as such, by foregoing makeup for paint and playing with elements of negative space, color and light.

Grognard takes a personal approach to makeup, explaining," I wanted to use bodies and faces as a white canvas, and I always push it in that direction. Something always stays naked on the face, not covered in product. I will always be a little bit underground. Trends don’t interest me. For me, that is not makeup. Makeup is working with the person in front of you; working with interesting people."
Trend Themes
1. Challenging Beauty Standards - By subverting traditional makeup techniques and embracing unconventional approaches, there are opportunities to disrupt the beauty industry's narrow definition of beauty.
2. Incorporating Negative Space - Exploring the use of negative space in makeup opens up innovative possibilities for creating unique and artistic looks, potentially disrupting the makeup industry's traditional application methods.
3. Personalized Makeup Artistry - Adopting a personal and individualized approach to makeup application allows for more creative expression and the opportunity to disrupt the standardized beauty industry by celebrating uniqueness.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the subversion of traditional beauty norms through unique makeup stylings, leading to disruptive innovation in aesthetic standards.
2. Cosmetics Industry - The cosmetics industry can explore the incorporation of negative space techniques in makeup products and application methods, offering new and exciting alternatives for consumers and disrupting conventional beauty standards.
3. Photography Industry - The photography industry can find opportunities to capture and promote personal and individualized makeup stylings, offering a fresh perspective on beauty and challenging traditional notions of appearance.
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