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Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby

By: Amelia Roblin - Published: • References: behance.net & packagingoftheworld
Many find that the smell of newborn baby to be wonderfully soft and irresistible, leading one designer to dream up Infanti Eau de Parfum. While a product like this does exist, this one is fictional; however, its endearing branding scheme is particularly worthy of note.

Ramin Hasanalizade decided to employ the symbolism of the egg in the packaging of this fragrance. A milky translucent glass has been sculpted into the perfectly smooth shape of an eggshell, subtly offering a peek inside. The actual capacity of the container is quite limited, comprising a reduced spherical capsule to hold the light yellow liquid.

The consequent appearance mimics a view of an embedded yolk. The Infanti Eau de Parfum bottle is further enhanced by the jagged edge of the cap, looking much like a crack in the egg. Stats for Adorable Ovum Aromas Trending: Older & Mild
Traction: 1,146 clicks in 102 w
Interest: 2 minutes
Concept: Infanti Eau De Parfum
Related: 86 examples / 66 photos
Segment: Neutral, 0-55
Comparison Set: 31 similar articles, including: flower bed brew branding, plaything food protectors, and lovable legume branding.