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Indulgi by Nendo is Filled with Openings Designed to Obscure

By: Michael Hines - Published: Nov 16, 2011 • References: nendo.jp and dezeen
Indulgi by Nendo is a creative redesign of the modern-day fashion boutique located in Kyoto, Japan, that recently got a redesign from Japanese design firm Nendo. The designer placed a series of doors throughout the store to encourage shoppers to explore every nook and cranny.

Placing doors throughout a clothing store is pure genius for several reasons. For starters, it encourages more people to come in and browse around. Additionally, it forces shoppers to explore the whole store, as they cannot easily identify sections that are unattractive to them. Indulgi by Nendo is not the first time the design firm has experimented with doors, as they caused controversy for designing a mental health clinic where none of the doors opened.