The design of this is brilliant, like a useful indoor playhouse for adults, or in fact, a shed. It is from design studio Gorm, who designed this small shed for household storage, such as the kitchen utensils shown above.
It is unquestionably cute, but I can't see it helping storage by simply taking up shed-loads of room. However, it is super-stylish, so maybe that is not too bad a thing.
Implications - While the priority of consumers that buy furniture and storage units may have once been exclusively practicality and function, there has been a recent shift in consumer priorities towards style and presentation. The most popular products strike a balance between the two forces.
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Concept: Playhouse-Inspired Kitchen Storage
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Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: diy nerdy decor, geeky home decor has hidden meaning, and voronoi shelf by marc newson.
Playhouse-Inspired Kitchen Storage
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