The ‘Incredible Shrinking Package’ Infographic is Inf

By: Vivian Lau - Published: Jul 1, 2012 • References: &
Conglomerates in the business world can be magicians too, as the ‘Incredible Shrinking Package’ infographic dishes the skinny on the corporate version of the age-old disappearing act.

If you have been an observant consumer, you may have noticed that there has been more room for differing selection on grocery store shelves because of shrinking product packages. We are in fact getting less for the same amount, which is a depressing thought considering companies are always pushing a ‘you’re getting more for less!’ mantra. Why this is the case is unclear, although there are some advantages to smaller packaging. If we can look past the damage it does to our wallets, consider the slimming effect it can have on our waistlines and the lighter footprint it leaves on the Earth.

Given a dismal financial era, with the bubble bursting in the U.S. in 2008 and the just-passing Euro Crisis, the people of the West are really feeling the repercussions as they make their way onto our dinner tables. Stats for Size-Skimping Container Diagrams Trending: Older & Chilly
Research: 580 clicks in 204 w
Interest: 1.8 minutes
Concept: Incredible Shrinking Package
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: magnified product packaging, 48 innovations in packaging, and spray-painted packaging.