VCSO Updates Its Service to Encourage Purchases of Its Subscription
One way companies are capable to drive sales to their products or services is through updating their offerings to carry more value for the consumer--and this is exactly why VSCO introduced a new in-app editing feature.
Users can tap the upgrade, which is called 'Montage,' to combine photos and videos together and edit them as a collage. Furthermore, the VSCO in-app editing feature allows individuals to expand "[a] scene into multiple moments, up to two minutes long, so the entire collage changes." Outputs include .mov and .jpg. Users can make their creations in different modes, including portrait, landscape, and square aspect ratio.
VSCO has a good chance of this being a successful venture as not many companies have introduced an in-app editing feature of this kind.
Image Credit: VSCO
Users can tap the upgrade, which is called 'Montage,' to combine photos and videos together and edit them as a collage. Furthermore, the VSCO in-app editing feature allows individuals to expand "[a] scene into multiple moments, up to two minutes long, so the entire collage changes." Outputs include .mov and .jpg. Users can make their creations in different modes, including portrait, landscape, and square aspect ratio.
VSCO has a good chance of this being a successful venture as not many companies have introduced an in-app editing feature of this kind.
Image Credit: VSCO
Trend Themes
1. In-app Editing - Disruptive innovation opportunity: Develop an in-app editing feature that allows users to create and edit collages, videos, and images within the app.
2. Montage - Disruptive innovation opportunity: Create a new upgrade feature called 'Montage' that allows users to combine and edit photos and videos in a unique and creative way within the app.
3. Expanded Collage - Disruptive innovation opportunity: Introduce a feature that enables users to expand a scene into multiple moments, allowing for longer collages and more dynamic content creation within the app.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop in-app editing features specifically tailored for photography apps to provide users with enhanced editing capabilities without having to rely on external software.
2. Social Media - Disruptive innovation opportunity: Integrate in-app editing features into social media platforms to enable users to create and edit visually captivating collages and videos directly within their posts.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize in-app editing features to create unique and engaging visual content for marketing and advertising campaigns, allowing for more creative storytelling and brand promotion.
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