Implications - Pet owners are willing to spend copious amounts of disposable income on pet products because of their empathetic bond towards their house companions. Corporations seeking to incorporate this demographic into their clientele should consider offering luxury pet goods and services that replicate the lavish lifestyles of their wealthy owners.
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A Luxury Dog House For Your Pup
By: Alex Covert - Published: Nov 17, 2007 Updated: Jun 15 2011 • References: neatorama
Americans love their dogs; this is evident from the booming pet industry - from Walmart-like retail stores to high-end, luxury services. This dog 'house' is a great example. Said to cost between $15,000 and $20,000, this poochy hacienda has a porch, dog-print wallpaper, windows, and lights. I wonder if the owner had ulterior motives for building this beauty. The phrase, "in the dog house" comes to mind.