#1 in Trends Become a Trend Hunter:   Login or Join Now   Add a Trend
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]

In Game Product Placement: Select Racer's Attire in Test Drive Unlimited Edit

Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend



In Game Product Placement: Select Racer's Attire in Test Drive Unlimited
 Published: Mar 7, 06
 Views: 3,444

In “Test Drive Unlimited,” a new video game from Atari, players will get to choose their virtual wheels from a selection that includes Lamborghini, Ferrari and Mercedes. And, unusually for a genre in which car crashes generally count for more than fashion splashes, gamers will also be able to select their on-screen drivers’ wardrobes.
The ability to customize the racers’ attire comes courtesy of Ben Sherman, a clothing brand popular among soccer fans in Britain and urban hipsters in America. Realizing that many young men spend more time with their Xboxes, Playstations or Nintendos than their televisions, Ben Sherman joined a growing number of marketers who see video games as a promising new frontier in advertising. (INTERNATIONAL HERALD TRIBUNE)

 References:  iht, news.agendainc

Filed In:  games,  marketing,  tech








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of In Game Product Placement: Select Racer's Attire in Test Drive Unlimited or comment.

Welcome Back!

New? Sign-up FREE [+/-]

Username
Remember Me!
Password
Forgot your password?

Become a Trend Hunter

Already a Member? Log in HERE [+/-]
Username &
Portfolio URL		 TrendHunter.com/
Full Name
Password
Password Confirm
E-Mail Address
You will be sent a confirmation e-mail to complete registration.

 Subscribe to our FREE Weekly Trend Newsletter
         Privacy by SafeSubscribe
 I agree to the Terms of Service

Terms of Services

All messages posted at this site express the views of the authors, and do not necessarily reflect the views of the owners and administrators of this site. By registering at this site you agree not to post any messages that are copyright violations, obscene, vulgar, slanderous, hateful, threatening, or that violate any laws. We will permanently ban all users who do so.

We reserve the right to remove, edit, or move any post for any reason. Our terms of service are subject to change without notice. Potential changes could relate to the layout, content, and / or revenue sharing. Content added to Trend Hunter may be edited before publication and becomes property of Trend Hunter Inc. Trend Hunter Portfolios could be removed or banned at any time, which could occur due to copyright violation, click fraud, abuse of any of our rules or for any other reason.


Submit the word you see below:




TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Journalim Internships   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.4783 - Hosted by web2
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
In Game Product Placement: Select Racer's Attire in Test Drive Unlimited