Yahoo! Games Now Ad Supported

By: Bianca Bartz - Published:   Updated: Mar 31 2011 • References: adweek
Yahoo! Games are now ad-supported, integrating advertisements for real companies within the virtual worlds of interactive play. With the help of Double Fusion, a firm specializing in casual game video ads, and NeoEdge, a top in-game advertiser, they'll be launching around 400 ad-supported games, adding to the already extensive library of free online games offered by Yahoo! Stats for In-Game Ads to Boost Revenue Trending: Older & Chilly
Traction: 2,002 clicks in 341 w
Interest: 4 minutes
Concept: In-Game Ads To Boost Revenue
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Segment: Neutral, 18-35
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