Yahoo! Games Now Ad Supported
By: Bianca Bartz - Published: Jul 11, 2008 Updated: Mar 31 2011 • References: adweek
Yahoo! Games are now ad-supported, integrating advertisements for real companies within the virtual worlds of interactive play. With the help of Double Fusion, a firm specializing in casual game video ads, and NeoEdge, a top in-game advertiser, they'll be launching around 400 ad-supported games, adding to the already extensive library of free online games offered by Yahoo!