Florals are everywhere this spring, and this editorial titled 'In Bloom' in TEST Magazine is no exception. But their hippie twist is quite delightful.
The shoot is very ethereal, with its clashing prints and floral headpieces. The blurred images spark some reminder of flower power and peace, and all that 70s awesomeness. 'In Bloom' in TEST Magazine was photographed by Chiara Romagnoli, who is known for her light-filled photo shoots.
Implications - In today's society, many consumers are experiencing a weakening relationship or crippling connection with nature. Businesses that are able to offer products through which people can rebuild or briefly re-encounter that relation will appeal to large numbers of client's in today's rapidly urbanizing society.
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Concept: TEST Magazine's In Bloom
Related: 103 examples / 79 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: floral pattern-clashing fashion, hippie nautical fashion, and romantic floral fashion.
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