Impossible Software Uses Dynamic Content to Punch Up Ads

By: Sarah Moore - Published: • References: impossiblesoftware & techcrunch
Impossible Software has made digital video marketing more interactive than ever before.

Product placement has traditionally been anything but subtle, with most consumers able to pick out the item being advertised immediately and thus, becoming suspicious of it. However, Impossible Software has come up with a way to more casually and seamlessly inject products or messages into video content to make it appear that it was always there to begin with.

To monetize video content, the buyer simply would select the type of product and the placement of the object within the video (either still or moving) to create an ad where there had not been one before.

Though other companies have dabbled with this technology before, the difference is that videos created with Impossible Software are accessible to viewers on tablets and smartphones as well as traditional mediums. While this type of advertising may still have some negative connotations, the technology associated with digitizing custom content is something to keep an eye on. Stats for Digital Product Placement Videos Trending: Older & Average
Traction: 1,380 clicks in 131 w
Interest: 1 minutes
Concept: Digital Product Placement Videos
Related: 87 examples / 67 photos
Segment: Neutral, 18-55+
Comparison Set: 32 similar articles, including: 24 innovative product placements, 25 perfectly placed products, and photobombed product placement.