The Impossible Possibility 2010-2011 Fall/Winter lookbook kind of gave me an eerie feeling while looking through it. The dark misty forest it was shot in and the disassociated look on the models' faces all make you think something is about to pop out at you from behind the shadows.
The clothes from the Impossible Possibility 2010-2011 aren't so scary, though. Nice-looking leather jackets, knits, long-sleeved shirts and extra-long scarves round out the line.
Implications - Individuals today are constantly seeking out different ways to encounter new and uncharted feelings or emotions. Businesses that offer this group of people convenient and simple ways to experience these things will benefit in tremendous ways. Consumers will appeal to those businesses that offer them new opportunities that avoid interfering in their day-to-day lives.
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