When YouTube videos go viral you never know exactly how far the buzz will go. This 'I'm Yours' kid may soon be making the rounds on the morning talk shows, maybe he'll even get a recording deal.
Implications - Children are perhaps the best new marketing method, particularly in the age of the Internet. Online viral videos become hugely popular at an alarming rate in a variety of ways, such as word of mouth and social media. Businesses would be smart to follow the lead of this method of spreading information and products since online culture is a constantly growing media outlet.