Hillary Buckholtz, who is behind the Tumblr blog, describes it as "Pop-Culture Nostalgery From The 80s & Early 90s. [...] These are the corners of my mind." The blog includes photos of bad haircuts, ugly dolls, and infamous pop culture franchises such as R.L. Stine's Goosebumps series and the Teenage Mutant Ninja Turtles.
The I'm Remembering Tumblr can easily cause viewers to choke up as they think about their old toys and memories.
Implications - Audiences want to recall their past because usually they only remember the happy moments in their life. By providing a product that reminds them of their youth, a company can capitalize and show the audiences what they've been missing all these years.