Lulu Magazine's 'I'm on Fire' editorial features a lone Monika Sawicka. The model is found hosting a solitary birthday party, complete with bouquets of balloons and a festive dining table. Stunning couture makes up for the evident lack of guests.
Stylist Samuel Francois made Sawicka appear entirely dainty despite the barren nature of the backdrop. Ruffled pink and purple dresses and floral-patterned pieces stood out amongst the nude and camel-colored buildings, getting at the fashion-centric side of Lulu Magazine.
Sofia Sanchez and Mauro Mongiello teamed up to photograph Sawicka. The faded finish of the pictures is reminiscent of seasonal Marc Jacobs adds as they chose to emphasize the current and effortless appeal of chic, minimalist productions.
Stats for Solemn Birthday Editorials
Trending: Older & Warm
Research: 7,538 clicks in 178 w
Interest: 2.9 minutes
Concept: I'm On Fire
Related: 126 examples / 97 photos
Segment: Females, 12-35
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