For the frugal fashion-conscious, green-living individual, I introduce you to the Ilvy Jacobs Paper Bag Collection!
Literally made of paper, paperboards and rope, this badass eco fashion item is frugal fashion at its finest! With its crinkly paper designs, the featured handbag is fun, fashionable, one-of-a-kind and friendly to the environment. Who can say no to that? Check out the gallery to get a closer glimpse of this cool Ilvy Jacobs Paper Bag Collection.
Implications - As consumers are still recovering from the economic downturn, many of them aren't willing to spend excessive amounts of money on goods. However, this does not mean they want to fulfill their vanity desires. As such, corporations that can appeal to consumers' sense of vanity while maintaining low price points are likely to garner much consumer business.
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Concept: Ilvy Jacobs Paper Bag Collection
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Segment: Females, 18-55
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