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While I can’t state safely that this is, in fact, a new fashion campaign direction, I’m loving the use of everyday people as models; check out these Illesteva SS10 images to see what I mean.

The creative eyewear brand showcases their latest Illesteva SS10 sunglasses on veteran domino players, giving them not only an instant poker player persona, but also a very stylish look. Actually, the first thing that came to mind was ‘cute!’