The IKEA ‘Have a Go' Ad is Braveheart-Inspired

By: Marie C. Hudson - Published: Aug 16, 2011 • References: ikea & adweek
The epic battle scene that made Braveheart one of the 1990’s most memorable flicks is revisited in the new IKEA ‘Have a Go’ commercial. Australian ad agency The Monkeys is behind this minute-long tribute to the Mel Gibson classic, which urges viewers to "Fight Boring." The ad begins with thousands of people carrying IKEA furniture over their heads, preparing to wage war against dull interior decorating, as Scottish Braveheart-esque music plays overhead. Among the soldiers is an older woman wielding a whisk and a man who trips into a puddle while running wildly with a throw pillow.

The hilarious IKEA ‘Have a Go’ ad is a must-see for Braveheart fans and will definitely put a smile on your face. This commercial is proof that the ability to laugh at yourself is sometimes the greatest marketing technique. Stats for Ruthless Warrior Furniture Parodies Trending: Older & Average
Research: 2,308 clicks in 249 w
Interest: > 3 minutes
Concept: Ikea Have A Gö
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: quirky lounge collections, silly furniture showroom photography, and copycat furniture stores.