This Ikea France Commercial Shows a Mother Watching Her Son Grow Up

By: Riley von Niessen - Sep 27, 2016
References: youtube & adweek
Ikea France joined forces with an advertising agency called Buzzman for a commercial that considers what it's like for parents to see their children become fully independent.

It begins with a young boy walking through the aisles of the expansive furniture store with his mother, however he seems much more interested in its offerings than most children of his age should be. This is depicted right away, as he approaches a wooden counter top with a careful hand that he runs over its surface, telling his mother of his appreciation for its use of material.

Following this, he takes out a measuring tape to see the size of a storage unit and when they leave, tells his mother he'll get the bill with his credit card. She watches him lovingly all the while and it isn't revealed until the end of the Ikea France ad that the boy she sees is actually a college-aged man who's readying to move out.