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Magnificent Makeup Masks

Igor Bogun's Transcendent Fashion Photography

— July 2, 2009 — Fashion
Photographer Igor Bogun has a knack for capturing vibrant colors and exquisite beauty. This photo set features some of Bogun's recent works, all of which feature killer avant-garde makeup and some seriously fierce poses.

Igor Bogun's photography brings these models to life, and the vibrant colors chosen help these images jump off the page.

Implications - Masks are intriguing to the average consumer because they suggest disguise, which suggests escape. This is not to say that today's consumer is unhappy, it is simply a matter of seeking relief from the chaotic nature of daily life. The use of mask imagery provides consumers with a small taste of escape without the pressure of actually leaving everything behind.
Trend Themes
1. Avant-garde Makeup - Opportunity for disruptive innovation in the cosmetics industry by creating bold, artistic and unconventional makeup products and trends.
2. Vibrant Colors - Opportunity for disruptive innovation in the fashion and design industry by incorporating bold and eye-catching colors into products and campaigns.
3. Escape Imagery - Opportunity for disruptive innovation in the entertainment and leisure industry by creating immersive experiences that provide consumers with a sense of escapism and relief.
Industry Implications
1. Cosmetics - Create avant-garde makeup products and trends that push boundaries and cater to consumers looking for unique and artistic self-expression.
2. Fashion and Design - Incorporate vibrant colors into clothing, accessories, and campaigns to capture attention and make a bold statement in the industry.
3. Entertainment and Leisure - Develop immersive experiences, such as virtual reality or themed attractions, that provide consumers with a temporary escape from their daily lives and offer a sense of relaxation and fun.
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