Danny Gokey is paired up with Seth Rogen, Adam Lambert with Gerard Way of My Chemical Romance, Scott MacIntrye with Gene Wilder, Matt Giraud with Justin Timberlake, and Kris Allen and Tom Welling, to name a few.
Check out the gallery to see how similar American Idol contestants from Season 8 are to their celebrity look-a-likes.
Implications - Consumers are fascinated with celebrities because they act as benchmarks for success in society. Their fame and monetary success are both things common citizens strive for. Corporations may, therefore, find it advantageous to offer consumers a line of products and services which make them feel as though they're stars.