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The Idea International Chimney Betters Your Air

By: Vivian Lau - Published: Aug 13, 2012 • References: idea-in and idea-in
The Idea International Chimney is a high-end home humidifier that mocks the design of industrial smokestacks.

It is a common sight to see a sizeable group of smokestacks protruding out of a factory operation. Out of these manufacturing columns billow a steady stream of noxious smoke. Many a photographer have captured these sights for use on environmental campaign ads or for raising public awareness and it is certainly an effective tactic.

Takeshi Ishiguro, a designer for IDEA International has related this sad corporate phenomenon to a more mundane and beneficial one that is found in our own homes. Using the same chimney design, he has fashioned a luxury humidifier that can -- for once -- act as the center of attention as a design masterpiece instead of environmental faux-pas.