The i-City Pavilion Uses QR Codes as its Interior Facade

By: Jana Pijak - Published: Sep 5, 2012 • References: & frameweb
The i-City by SPEECH Tchoban & Kuznetsov is gaining attention for its striking and innovative design concept. The Russian pavilion showcased at the Venice Architecture Biennale covers its interior facade with millions of QR codes. The tech-driven project allows its visitors to use their iPads in order to interact with the space and to gain countless information about the architecture firm's projects.

Comparing visitors to 'postmodern archaeologists,' the team at architecture firm SPEECH Tchoban & Kuznetsov aimed to create the element of surprise within its intriguing space. When faced with the countless QR codes, tech-savvy visitors are curious to find out the hidden information that lies beyond the codes. The i-City project is a future-friendly architecture piece embracing our culture's obsession with technology. Stats for Contemporary Tech-Driven Structures Trending: Older & Buzzing
Research: 12,622 clicks in 193 w
Interest: 4 minutes
Concept: I-City
Related: 99 examples / 76 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: perforated accordion-like pavilions, optical illusion structures, and corn-clad structures.