As an example of how social media can enhance brand awareness and popularity, with a nod to National Ice Cream Month, TrackMaven and iStrategyLabs created this infographic demonstrating how the top 10 ice cream brands have been raved about online.
On Facebook, factors such as likes, shares and comments per post were calculated, emphasizing the value of regular posting and interaction. Twitter and YouTube look at followers and subscribers as important statistics while Klout scores calculate how engaged the public is with each brand's posts across all these platforms.
Companies looking to enhance brand popularity and consumer loyalty can learn a lot by analyzing the tactics used by popular ice cream brands such as the likes of Ben & Jerry's, Baskin Robbins and more.
Confectionery Popularity Charts
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