Hilarious ‘Help' Paperclips by i3 Lab

By: Elsa Blaine - Published: Jul 17, 2009   Updated: Aug 11 2011 • References: designboom &
These hilarious bookmarks just make me laugh. Called 'Help!' it's easy to see where the name came from. This poor soul is stuck in your book, with only the top of his head and arms sticking out, waving furiously for rescue. Too cute.

The metal markers from i3 Lab of Korea can be used just as easily as paperclips. They are sold in packs of 5 for about $26 US from the Designboom webshop.

Implications - A humorous design can have a huge effect on a product's popularity in the marketplace. Consumers are constantly looking for merchandise that is not only innovative, but is also lighthearted in nature. Businesses can easily ensure that their commodities and services are memorable by making them humorous in nature and design. Stats for Bookmarks in Distress Trending: Older & Chilly
Research: 7,391 clicks in 358 w
Interest: 4 minutes
Concept: Bookmarks In Distress
Related: 44 examples / 34 photos
Segment: Males, 12-55
Comparison Set: 16 similar articles, including: guerrilla bookmarks, tribal tape jewelry, and supermodel bookmarks.