The 'i am OTHER' Channel by Pharrell Williams is a Cultural Movement

By: Sarah Nazim - Published: Jun 18, 2012 • References: facebook & youtube
The talented producer, musician and entrepreneur known as Pharrell Willams has created a YouTube channel called 'i am OTHER' as a cultural movement to give an outlet to outcasts, thinkers and innovators.

Pharrell explains that "I serve and represent the OTHERS because I am one myself," as stated on the groups Facebook page. He further goes into detail by communicating what the movement stands for. OTHERS believe in individuality, defy stereotypes, they are bright minds connected by technology, they don't fit into categories and are not defined by geography or demographics.

As you can see in this video, the topic of hipsters is explored, which is a term that is often associated with negative connotations. People are asked to give their opinions on what constitutes a hipster and whether or not they feel that they fit into that label. The 'i am OTHER' movement by Pharrell Williams is a great initiative that is sure to help promote positive change within our society. Stats for Stereotype-Exploring Videos Trending: Older & Mild
Research: 354 clicks in 205 w
Interest: > 3 minutes
Concept: I Am Other
Related: 109 examples / 84 photos
Segment: Neutral, 12-55
Comparison Set: 40 similar articles, including: post-it frenzy music videos, chef-endorsed sushi etiquette videos, and tribal journey videos.