The series of videos which feature the Hyundai World Championships clearly takes cues from World Cup Soccer. The videos feature cars playing soccer with a giant inflatable soccer ball, and are pretty hilarious.
Pitting Brazil and Argentina against each other, as well as England and Germany, some videos actually mimic the World Cup games perfectly. The car commercials are quite clever, capitalizing on the world's current obsession while getting in some laughs at the same time. I wonder who wins the final of the Hyundai World Championships?
Stats for Auto Sports Tournaments
Trending: Older & Mild
Research: 1,422 clicks in 303 w
Interest: > 3 minutes
Concept: Hyundai World Championships
Related: 85 examples / 65 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: sporty leather jackets, flimsy world cup footwear, and pesty vuvuzelas.
Flimsy World Cup Footwear
Sporty Leather Jackets
Blended World Cup Horns
Classic Game Upgrades