This Amnesty International Ad Shows the Trials of Refugees
Justin Lam — January 31, 2018 — Social Good
A new hypnotic refugee commercial by Amnesty International in the Netherlands hopes to show viewers the pain and strife suffered by refugees. The five-minute ad features five test subjects set in an empty warehouse. From there, a hypnotherapist proceeds to place them in a hypnotic state, and walks them through the horrific details of a young woman escaping Syria. While in the hypnotic state, the subjects cower underneath chairs, shiver in imaginary frigid temperatures and scream for help. The ad closes with the subjects meeting the woman who lived through the entire experience and several subjects ask if they can hug her.
While the authenticity of this hypnotic refugee commercial may be questioned, the powerful message it pushes remains the same. The intense commercial remains incredibly poignant and shows the actual terrors suffered by refugees. The reactions and actions of the subjects merely serve as an aid to underline the message expressed in the advertisement. Amnesty International hopes that this ad will sway the minds of those who reject refugees and hopes that its focus on experience will push this powerful message.
While the authenticity of this hypnotic refugee commercial may be questioned, the powerful message it pushes remains the same. The intense commercial remains incredibly poignant and shows the actual terrors suffered by refugees. The reactions and actions of the subjects merely serve as an aid to underline the message expressed in the advertisement. Amnesty International hopes that this ad will sway the minds of those who reject refugees and hopes that its focus on experience will push this powerful message.
Trend Themes
1. Immigration Awareness Campaigns - There is an opportunity for organizations to utilize immersive experiences to raise awareness and empathy towards the immigration crisis.
2. Hypnotherapy Marketing - The use of hypnotic experiences in marketing campaigns has the potential to create an emotional impact on viewers.
3. Virtual Reality Ads - Companies can leverage virtual reality technology to create immersive ads that elicit emotional reactions from viewers.
Industry Implications
1. Advertising - The advertising industry can create impactful campaigns that address social issues and evoke emotions using hypnotic and immersive techniques.
2. Non-profit Organizations - Non-profits can leverage innovative techniques like hypnotherapy to campaign for social issues and raise awareness through emotive advertising.
3. Technology - Tech companies that develop virtual reality technology can work with advertisers to create immersive and emotive ads, providing a unique experience to audiences.
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