A Hyde Park bistro in Sydney has come up with an interesting marketing initiative: for the entire month of June, it is letting its customers pay for their coffee with kisses.
Between the hours of nine to 11 am, if you kiss the person you came to the Metro St. James with, the cafe will reward you with a free coffee. One barista jests that no air kisses are allowed: "it has to be a real kiss…a true kiss. I can see if it is a fake kiss. I am kind of a specialist."
The sweet stunt is getting tons of attention and love on the Cafe's Facebook page, getting couples of all ages excited to go to this cafe together to get free coffee.
Stats for Kiss Currency Campaigns
Trending: Older & Average
Research: 662 clicks in 150 w
Interest: > 3 minutes
Concept: Hyde Park Bistro
Related: 72 examples / 55 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: drip-catching mugs, gigantic coffee cups, and spoon-slotted coffee cups.
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