The New Lively Line is a Cross Between Swimwear, Lingerie & Activewear

By: Katherine Pendrill - Apr 5, 2016
References: wearlively & refinery29
Lively is a new hybrid lingerie brand started by Victoria’s Secret alum Michelle Cordeiro Grant. Instead of releasing separate lines of lingerie, swimwear and activewear, Grant decided to combine all of the pieces into one collection called 'leisureé.'

According to Lively's website, the company produces "bras and undies that blur the aesthetic lines of lingerie, active, and swim, establishing a new category of lingerie, a movement that we call Leisurée." This means that each piece is comfortable enough to lounge around in, wear to work or even use for low-impact exercise. Grant achieved this feat by using the breathable mesh and elastic bands associated with activewear, the cool-handled fabrics reserved for swimwear and the functional components of lingerie.

The hybrid lingerie collection caters to a growing number of consumers who are looking for versatile, yet stylish garments that can transition from one activity to the next.