Superstar

The Hummel Haribo Collection is Literally Sweet

By: Michael Hines - Published: • References: haribo & highsnobiety
Danish fashion label Hummel has teamed up with the famed candy creators Haribo to create a new line of shoes inspired by the latter's tasty treats. The Hummel Haribo collection is made up of three colorful high-tops that each pay homage to the company's famous licorices and gummy bears.

Candy crazies might notice the 'Rotella' and 'Piratos' licorice-inspired designs of these shoes. Even if you tend to shy away from the sweet stuff, it is nearly impossible not to notice the gummy bear-inspired heel on the yellow shoe. The Hummel Haribo collection is available online from Colette, but expect to pay a pretty penny, about $160 to be exact. Nobody ever said wearing candy on your feet would be cheap. Stats for Candy Company Kicks Trending: Older & Mild
Traction: 3,089 clicks in 171 w
Interest: 4 minutes
Concept: Hummel Haribo Collection
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: illuminated street sneakers, skeletal luxury kicks, and sporty hipster fashion.