Animal rights group, ‘Humans for Animals’ has put together a shocking campaign that will cause viewers to squirm in their seats. With the help of advertising agency TBWA Paris, 'Humans for Animals' has put together a few frightening images that has people in reversed roles of animals that experience cruelty.

These images invoke shock and cause viewers to ponder their actions toward animals. The ad with a seal hunting a human baby is particularly powerful and it certainly makes a statement against seal hunting.