'Humans for Animals' Creates an Alarming Campaign

By: Luisa Amanda Gomes - Published: Mar 24, 2010 • References: jabulela & oddee
Animal rights group, ‘Humans for Animals’ has put together a shocking campaign that will cause viewers to squirm in their seats. With the help of advertising agency TBWA Paris, 'Humans for Animals' has put together a few frightening images that has people in reversed roles of animals that experience cruelty.

These images invoke shock and cause viewers to ponder their actions toward animals. The ad with a seal hunting a human baby is particularly powerful and it certainly makes a statement against seal hunting. Stats for Role Reversal Shockvertising Trending: Older & Buzzing
Research: 41,161 clicks in 321 w
Interest: 3.2 minutes
Concept: Humans For Animals
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
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