Spain's Baja Beach Club Implants Its A-Listers With Bar Codes

By: TopDog - Published: Apr 19, 2009 • References: & barcelona-metropolitan
Renowned Barcelona-based Baja Beach Club is the first ultra-trendy social venue in the world to inject RFID microchips into its VIP members. Organizers even hold an ‘implant night’ for new members.

For a fee of 125 euros, elite members of the club gain instant free access to the club’s VIP area. Drinks and entertainment are then tracked and debited from their in-house accounts, relieving the need to carry ID or credit cards.

Club owners boast no pain, no swelling, and no soreness as clubgoers continue to line up every night to be implanted.

The ‘Verichip’ was created by Florida’s Applied Digital Solutions and was originally intended to be a security application. Stats for RFIDs for VIPs Trending: Older & Mild
Research: 7,540 clicks in 370 w
Interest: 4 minutes
Concept: RFIDs For VIPs
Related: 38 examples / 29 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: 15 intelligent rfid innovations for consumers, 29 bizarre implant innovations, and rfid tag jewelry.