Energy Wasting Day
Energy Wasting Day centres around a viral film featuring fictional character 'Dan Power'. In the film, Dan revels in wasteful behaviour such as overfilling his kettle, turning up his thermostat and driving a huge 4x4.
The film was produced by independent video production company Mind's Eye Media in London.
Implications - Organizations are recognizing the consumer shift to a greener future. By creating awareness campaigns that use parody such as Energy Wasting Day, the organization increases a good brand reputation. The companies that mock their corporation or causes manage to show people that they know there are flaws in human nature, allowing consumers to make a deeper connection with the brand.Stats for Green April Fools Trending: Older & Warm
Traction: 5,161 clicks in 351 w
Interest: 4 minutes Concept: Green April Fools
Related: 47 examples / 36 photos
Segment: Males, 18-55 Comparison Set: 17 similar articles, including: naturally ventilated abodes, top 70 market trends of 2014, and driver biomonitor wearables.