Energy Wasting Day

By: Hughie Phillips - Published:   Updated: May 27 2011 • References: youtube
Energy Wasting Day is an April Fool spoof from consumer climate change campaign, Together.

Energy Wasting Day centres around a viral film featuring fictional character 'Dan Power'. In the film, Dan revels in wasteful behaviour such as overfilling his kettle, turning up his thermostat and driving a huge 4x4.

The film was produced by independent video production company Mind's Eye Media in London.

Implications - Organizations are recognizing the consumer shift to a greener future. By creating awareness campaigns that use parody such as Energy Wasting Day, the organization increases a good brand reputation. The companies that mock their corporation or causes manage to show people that they know there are flaws in human nature, allowing consumers to make a deeper connection with the brand.