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The ‘How Social Media is Playing a Political Role’ Ch

By: Jennifer Gosnell - Published: Jul 22, 2012 • References: visual.ly
The 'How Social Media is Playing a Political Role' infographic outlines the vital ways in which social media is affecting voters and their engagement.

Social media is both the political dream and a politician's worst nightmare. Political news—good or bad—can be spread within a matter of seconds from many different sources to a variety of different people. It reaches a youthful generation and highlights some of the issues they care about by what they ‘Like’ on Facebook or ‘Tweet’ on Twitter.

With 35% of Americans in the 2008 election watching political videos online, the possibilities for politicians are endless. Twenty-two percent even go as far to say that if it weren’t for online involvement, they would not be as involved.

In the political age of today, to not have a social media presence is a death sentence, as 60% of social media users expect candidates to have an online presence.