‘Housing Pre Perche' Building is Pretty in Blooming Pastel Co

By: Summer Luu - Published: Jan 27, 2011   Updated: Jun 7 2011 • References: & archdaily
For a housing project design competition, French architects a/LTA submitted 'Housing Pre Perche.' The concept of their layout and structure is visually stunning in soft and delicate colors.

The project is situated in the city of Rennes, France. As the French are known for passion and romanticism, this charming floral facade building suits its sophisticated environment. I hope the 'Housing Pre Perche' entry wins!

Implications - The veracity of the eco movement has awakened consumers to the beauty of the natural world. Creating lush green spaces is very attractive to urbanites who seldom experience the natural environment. Companies can capitalize on this by finding ways to bring the natural environment into the city. Stats for Floral Facade Apartments Trending: Older & Chilly
Research: 2,560 clicks in 278 w
Interest: 4 minutes
Concept: Housing Pre Perche
Related: 87 examples / 67 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: blooming terraced buildings, urban rooftop forests, and roof top prefabs.