This Brooklyn-Based Retailer Sells Modern Household Accessories

By: Katherine Pendrill - Jan 20, 2016
References: supergoodthing & fastcodesign
'Good Thing' is a Brooklyn-based brand that sells modern household accessories and other small objects. While brands such as Muji and Flying Tiger have been reimagining common household objects for years, Good Thing aims to offer an American-made alternative for home goods.

Good Thing offers common household accessories such as mirrors, bookends and storage baskets at prices that are affordable for the average consumer. Like Muji and other brands, all of the products are characterized by minimalist designs that prioritize utility. But unlike Muji, each item sold by Good Thing is crafted by an American designer. Moreover, all of the products are made and packaged in Brooklyn using simple fabrication techniques that help to keep costs down.

While the brand is still young, Good Thing represents a new effort to restore America's reputation in the design industry.