Females Show their Comic Pride in 'Hot Chicks in Batman Shirts'

By: Amanda Chang - Published: Dec 31, 2010   Updated: Jul 14 2011 • References: nerdbastards and unrealitymag
Whoever said being a nerd is not sexy would completely disagree after seeing the 'Hot Chicks in Batman Shirts' photo series. In fact, studies may show that a woman can become 100x more attractive if she loves superheros like Batman.

If you're still unconvinced however, be sure to check out the featured gallery to get a glimpse of just how appealing these 'Hot Chicks in Batman Shirts' really are.

Implications - Consumers enjoy pop culture references in products because it speaks to specific subcultures that affiliate with the allusions. As such, if a corporation's targeting a specific demographic as a new source of revenue, they should research franchises which appeal most to these groups and utilize references to these franchises as design elements for products and services.