Personalization, interaction and celebration all come into play in the new Hostess Snackisodes campaign by Hostess Brands, which was developed by agency Bernstein-Rein in collaboration with directors from College Humor. The brand wants to help you celebrate something -- anything -- and it will create a personalized video just for you.
Just visit the dedicated website and allow the Hostess Snackisodes app to access your Facebook information. Then, decide what you want to celebrate and who you want to celebrate with out of the three options -- 'Mr. Right,' 'Motivational Speaker' or your co-workers -- and which Hostess snack you want to "eat" for the occasion (either a Hostess Twinkie or Cupcake). After you've made your selections, the Hostess Snackisodes app will create a quirky, humorous and feel-good video just for you.
Stats for Personalized Celebration Videos
Trending: Older & Chilly
Research: 350 clicks in 225 w
Interest: 1.3 minutes
Concept: Hostess Snackisodes
Related: 57 examples / 44 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: chocodiles, 37 creativity-based contests, and multifunctional sugar snacks.
Personalized Celebration Videos
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