The idea behind a rocking horse is essentially a seat on bowed wood for swaying back and forth, and based on this simple concept, the Horseless Rocking Horse subtly strives to move away from the more iconic image and towards an object that better represents the real activity.
Preliminary research led the designers of Studio Ve to a farm, where each was reminded of the experience of sitting on a real equestrian saddle. They realized that the typical children's toy satisfies few of the senses involved with a trip to the ranch, so the team chose a bale of hay for its seat. The benefit of this symbolic substitution arises in the sense of smell and touch that one encounters while riding. Without a thoroughbred at all, the Horseless Rocking Horse harkens much more wholeheartedly to the actual activity.
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Concept: Horseless Rocking Horse
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