Apprentice

Advertising for Bull Riders

By: Nigel Goodwin - Published:   Updated: Apr 27 2011 • References: chron
This week in New York, five normally yellow taxi cabs have been covered in fake brown and white cowhide and decorated with bulls' horns. It's part of a promotion for a bullriding event to be held from January 6 - 7.

This creative marketing idea should accomplish the impossible -- getting noticed in Manhattan.

Implications - It would be pretty hard to ignore a taxi that was coated entirely in faux cowhide sporting giant bull horns. With that being said, it's fairly likely that this unusual advertising idea would make an unforgettable impact on those who witnessed it. Whether or not anyone who saw these taxis would be inclined to actually go watch a bullriding competition, you can't deny that this is a nifty marketing endeavor all the same.

Stats for Horny Taxis Trending: Older & Average
Traction: 5,575 clicks in 415 w
Interest: 4 minutes
Concept: Horny Taxis
Related: 79 examples / 61 photos
Segment: Males, 18-55
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