Superstar

Hora Wine Packaging Associates itself with the Roman Empire

By: Amelia Roblin - Published: • References: sm-art.ba & packagingoftheworld
There are two fundamental methods to earn credibility for a brand, either by referencing a rich history of quality or by introducing a fresh edge. Hora Wine packaging opts for the former in both name and visual identity.

Hora was the name of the ancient Roman goddess of the four seasons who had a heavy hand in affecting the climate and consequently the agriculture as well. By dubbing this drink Hora, the makers of the beverage could go as far as suggesting a divine equality of the grapes that have gone into it.

To accompany the powerful name of the vino, the SMART studio of Bosnia & Herzegovina incorporated the images of antique mosaics into Hora Wine packaging, which are contemporary to the goddess's presence in ancient culture. Stats for Ancient Mosaic Marketing Trending: Older & Mild
Traction: 4,717 clicks in 158 w
Interest: 4 minutes
Concept: Hora Wine Packaging
Related: 82 examples / 63 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: zodiac bottle branding, vain vino branding, and twisted top bottle branding.