There are two fundamental methods to earn credibility for a brand, either by referencing a rich history of quality or by introducing a fresh edge. Hora Wine packaging opts for the former in both name and visual identity.
Hora was the name of the ancient Roman goddess of the four seasons who had a heavy hand in affecting the climate and consequently the agriculture as well. By dubbing this drink Hora, the makers of the beverage could go as far as suggesting a divine equality of the grapes that have gone into it.
To accompany the powerful name of the vino, the SMART studio of Bosnia & Herzegovina incorporated the images of antique mosaics into Hora Wine packaging, which are contemporary to the goddess's presence in ancient culture.
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Concept: Hora Wine Packaging
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Segment: Neutral, 18-55+
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Ancient Mosaic Marketing
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